Proctors + Stevenson
Development tools
Client-First
Figma
Finsweet
JavaScript
SwiperJs
The Proctors & Stevenson website redesign project aimed to modernize the company's digital presence by enhancing its user experience, design aesthetics, and technical performance. As a creative agency renowned for its innovative campaigns, Proctors & Stevenson required a website that would not only showcase its portfolio but also provide an engaging, user-centric platform for prospective clients. The project focused on delivering a seamless browsing experience, improved content accessibility, and robust functionality to align with the company’s strategic goals.
The existing website had a complex navigation structure that made it difficult for users to find key information quickly. Additionally, slow page loading times and non-compliance with accessibility standards hindered user satisfaction and limited audience reach.
A user-centric approach was adopted to revamp the navigation and overall site architecture, making it intuitive and easy to use. Technical optimizations, including improved hosting and streamlined code, were implemented to enhance performance. Since launching in February 2024, the new website has generated an increase in website traffic to 3.3k site visits per month, improved search engine ranking by over 20 positions for focused keywords and successfully initiated leads for the business.
